DECISION / 01GRAPH v1.4
Your sharpest edge is not more intelligence.
It is inspectable intelligence.
84 / directional confidence
01 The intelligence layer
One decision,
backed by a visible chain.
Most strategy decks hide how they reached the answer. Urna keeps the trail alive—from raw market signal to claim, contradiction, recommendation and strategic sacrifice.
Your sharpest edge is not more intelligence.
“Show me what changed, why it matters, and what we should do now.”
CONSULTANT JOB TO BE DONE- Customer relevance
- Client credibility
- Defensible proof
02 The method
From market noise
to a position you can own.
Not an answer generator. A bounded research system designed to make better strategic judgment possible.
Capture client truth
A focused AI interview separates evidence, belief, constraint, and unknown before research begins.
Map the real alternatives
Urna scans direct competitors, substitutes, internal options, service firms, DIY and the status quo.
Build the claim graph
Every observation keeps its lineage, contradiction, confidence rationale and visible evidence reference.
Choose the territory
One recommendation and two credible alternatives, scored against customer relevance and client credibility.
03 Built to tell the truth
AI should not make uncertainty disappear.
It should make uncertainty useful.
Every Urna report is visibly marked Unverified / Provisional until its source support is independently checked. Missing evidence stays missing. Contradictions stay visible. Unsupported questions receive a direct “not established.”
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